- McDonald's will give you a 'MacCoin' if you buy a Big Mac on Thursday.
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McDonald's is offering the new food currency in honor of The Big Mac turning 50 this year — so it's sort of like a universally-distributed birthday party favor. The chain's signature burger was originally created by entrepreneur and McDonald's franchise owner Jim Delligatti who dreamed up the double-patty burger topped with special sauce, lettuce, cheese, pickles and onions in Uniontown, Pennsylvania.
It was launched onto the national menu in The family of Jim Delligatti, the inventor of the Big Mac, share in their excitement with CEO SteveEasterbrk around the MacCoin - a limited edition global currency that fans across the world can get their hands on starting August 2! There will be five different MacCoins, with each representing the last five decades of the burger.
The first coin is decorated with flowers to represent the period of "flower power" in the years it was first invented. Other MacCoins allude to pop art in the s and "bold, abstract" shapes like a pair of Mario Lopez's favorite A. Slater pants from the s. The fifth MacCoin shows off the technological boom and is also stamped with emojis.
According to a McDonald's spokesperson, the inspiration to create these coins came from the "Big Mac Index," which The Economist began using in to "measure the purchasing power of international currencies every year.
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But don't worry about missing the chance to snag a MacCoin on Thursday. Sponsored By.
Share this —. July 30, , 8: Chef Ben Ford whips up queso blanco-topped burgers May 28, This week, McDonald's is kicking off its iconic burger's 50th anniversary celebrations. On Sunday, the chain unveiled the MacCoin, a "global currency" that can be redeemed for a free burger at McDonald's locations around the world.
Customers can receive a MacCoin with the purchase of a Big Mac on Thursday, August 2, to be redeemed starting the next day at McDonald's in more than 50 countries around the world. The deal was inspired by the Big Mac Index, an annual report that uses Big Mac prices at countries around the world to see whether currencies are properly valued. While Easterbrook admits it may not always be the perfect approximation, it is one that reveals the international power of the Big Mac.
There are few other items — in or out of the fast-food industry — with the global reach of the Big Mac, with McDonald's serving millions of theoretically identical burgers at more than 36, locations around the world. That reach and the burger's 50 years of history gives the Big Mac a certain power that few other fast-food items can hope to grasp.
McDonald’s are giving away free Big Macs
That's great in many ways Easterbrook says the company sold 1. McDonald's has made very few adjustments to the Big Mac over the years, with one of the few changes being the removal of high-fructose corn syrup from its buns in , something the company was careful to do without impacting the burgers' flavor.
However, Easterbrook says the chain is cautious of making big changes like swapping the patty for a veggie burger or chicken.